Frequently Asked Questions

Our process follows a structured path that ensures both conceptual depth and technical precision. It begins with an exhaustive research and analysis phase to understand the context and the brand identity. This leads to a conceptualization stage where the soul of the project is defined. Finally, we move into detailed development, where we resolve every technical aspect and material requirement to prepare the design for its final execution.

We are a multidisciplinary studio providing comprehensive services in industrial design, furniture design, and lighting. Additionally, we offer strategic branding and art direction. This allows us to ensure that both the physical product and its visual ecosystem are perfectly aligned to communicate a consistent and powerful brand message.

We strive to create close and meaningful relationships with the firms we work with. We believe in a "slow design" approach, where projects are developed thoughtfully and without haste. This method allows us to achieve meticulously executed results and fosters enduring partnerships. By understanding our clients’ needs deeply, we often establish long term collaborations that result in multiple successful projects over time.

We believe that understanding manufacturing techniques is essential to good design. While we do not oversee the entire industrial chain, we are deeply committed to the production journey. We enjoy visiting factories to learn about specific materials and processes firsthand. Once a project is in production, we remain involved by validating prototypes and final pieces, ensuring that the original design intent and quality standards are fully respected.

We see technology as an evolution of craft, not a replacement. Our work with firms like Gantri demonstrates our expertise in designing for high performance 3D printing using plant based materials. Simultaneously, we maintain a deep connection with traditional manufacturing, such as the century old joinery traditions in Sweden or artisanal clay tiles in Spain.

Sustainability is at the core of our circular design principles. We prioritize durability, material honesty, and efficient manufacturing. Projects like Horizons highlight our commitment to zero waste by transforming production remnants into high quality decorative objects, ensuring that every resource is utilized with purpose and respect for the environment.